Are Korean entertainment
agencies bankable assets?
YG follows path of SM, JYP with IPO, but prospects mixed at best
Korean record labels and talent agencies are desperate to exploit the global hype generated by their pop stars but the jury is out on whether they are destined for a lucrative future or disappointment.
The companies have so far benefited from the uniqueness of the domestic music market and it remains to be seen whether their unproven business model will prove enough to secure their long-term success as publicly-traded firms.
YG follows path of SM, JYP with IPO, but prospects mixed at best
Korean record labels and talent agencies are desperate to exploit the global hype generated by their pop stars but the jury is out on whether they are destined for a lucrative future or disappointment.
The companies have so far benefited from the uniqueness of the domestic music market and it remains to be seen whether their unproven business model will prove enough to secure their long-term success as publicly-traded firms.
