YG Entertainment developed an official campaign called ‘WITH‘ and raised a total of about $141,000 USD in 2009. This year, they’ve succeeded in surpassing their record by raising a total of $160,000 USD.
By collecting 100 won for every album, 1% of all merchandise sales, and 1,000 won for every concert ticket, the active promotions of YG’s 2NE1, Se7en, Gummy, Taeyang, Goo Hye Sun, Jung Hye Young, Yoo In Na, and Kang Hye Jung in 2010 helped YG earn approximately $20,000 USD more than last year.
It was reported that they donated $87,000 USD towards a scholarship for Holt Children’s Services and gave $69,000 USD toward children with rare diseases. They also contributed and directly delivered $4,400 USD worth of charcoal to families in need.
Source: Newsen via Nate
(via allkpop)
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