We previously reported that top Hallyu group Big Bang are planning a comeback with a total of six title tracks. This has caused industry insiders to wonder how they will implement such a demanding promotion plan. It also begs the question of how successful they will be with this kind of unprecedented project.
In the past, singers who have had more than one title track has experienced a narrowing down to one main song, depending on the response of the public. For instance, when a comebacks features two or three title songs, the public is quick to determine their favorite track, which causes an automatic shift in promotions towards the popular song.